Delivery
4 days
From brief to complete build
// Forge Performance — Custom commerce build
A performance-focused storefront built to move product
Forge needed more than a standard ecommerce template. We built a custom storefront around bold product presentation, persuasive product pages and a faster path from discovery to checkout—without sacrificing the experience on mobile.
- Custom Ecommerce
- Conversion-Focused UX
- Mobile-First Design
www.getforgeperformance.com/home
Platform
Custom-built
No generic storefront template
Experience
Desktop + mobile
Responsive purchasing journey
Focus
Conversion
Designed around product movement
// The objective
Make the store feel as focused as the brand
Forge’s positioning is direct, athletic and product-led. The storefront needed to communicate that same confidence while making it simple for customers to browse product formats, compare offers, evaluate social proof and move into checkout.
The goal was not to fill the website with unnecessary content. Every part of the interface needed to either strengthen the brand, clarify the offer or move the customer closer to purchasing.
01
Premium product presentation
Present vials, pens, nasal sprays and accessories with clean imagery, bold typography and a consistent visual hierarchy.
02
Faster product discovery
Give visitors clear access to best sellers and product categories without forcing them through a complicated navigation structure.
03
Stronger path to purchase
Use pricing options, reviews, urgency, bundles, cross-sells and a simplified cart to reduce friction between interest and checkout.
// The build
A custom storefront designed as one connected sales journey
Module 01
A visual identity built around performance
Forge uses oversized condensed typography, high-contrast product imagery and a restrained black, white and orange palette. The system gives the storefront the energy of a performance brand while keeping products and calls to action easy to understand.
- Bold editorial typography
- Performance-led photography
- Clear offer hierarchy
- Strong CTA contrast
- Consistent product presentation
www.getforgeperformance.com/home
Module 02
Fast navigation across every product format
A custom mega menu and focused collection structure make it easy to move between vials, pens, nasal sprays, accessories and best sellers. Filters and sorting remain available without making the storefront feel technical or cluttered.
- Custom mega menu
- Product-format categories
- Best Sellers shortcut
- Filters and sorting
- Product ratings
- Clear stock status
www.getforgeperformance.com/home
www.getforgeperformance.com/home
Module 03
The full offer visible before the customer commits
Product pages combine clean product imagery with pricing, reviews, recent-purchase activity, dispatch urgency, product options and quantity-based savings. The structure helps visitors understand the product and compare offers without leaving the page.
- Product rating
- Recent-purchase activity
- Dispatch countdown
- Product options
- Buy-more-save-more pricing
- Cross-sell recommendations
www.getforgeperformance.com/home
Module 04
Reviews integrated into every product journey
Each product includes a dedicated review experience with rating distribution, verified-buyer indicators, recommendation data and individual customer feedback. Social proof is treated as part of the product page rather than a separate testimonial section.
- Review average
- Rating distribution
- Verified buyers
- Recommendation percentage
- Individual product feedback
- Purchase-again responses
www.getforgeperformance.com/home
// The conversion flow
Designed beyond the add-to-cart button
Product discovery that holds up on mobile
The mobile storefront preserves clear product imagery, ratings, pricing and direct catalogue navigation in a compact purchasing experience.
- Mobile product cards
- Visible ratings
- Clear pricing
- Product-format navigation
- Responsive typography
- Direct product access
www.getforgeperformance.com/home
A cleaner final step
The checkout reduces the interface to the information required to complete the order. Delivery details, free shipping, order contents, gift qualification, discounts and supported payment methods are presented in one clear purchasing flow.
- Compact delivery form
- Clear order summary
- Free shipping
- Free gift included
- Multiple payment options
- Research-use notice
// Beyond the storefront
Even the support pages feel like Forge
The performance-led visual system continues beyond product pages. Shipping, returns, company information, policy links and newsletter capture were designed as part of the same storefront rather than left as generic ecommerce templates.
www.getforgeperformance.com/home
www.getforgeperformance.com/home
- Sporty condensed headings
- Clear support hierarchy
- Branded newsletter capture
- Shipping and returns information
- Research-use footer notice
- Consistent typography and spacing
// The storefront
One visual system across every step
Swipe to explore1 / 9
www.getforgeperformance.com/home
www.getforgeperformance.com/home
www.getforgeperformance.com/home
// The outcome
A complete ecommerce experience, not just a redesigned homepage
The completed Forge storefront carries one focused visual and conversion system from initial product discovery through product evaluation, cart, checkout and post-purchase support. The full custom build was delivered in 4 days and works consistently across desktop and mobile.
Brand
Distinct performance-led identity
Commerce
Product discovery through checkout
Mobile
Conversion features preserved
Delivery
Custom-built in 4 days
// Build with Vialsites
A high-converting storefront should still look like your brand.
We build custom research storefronts where visual identity, product presentation and the purchasing journey work as one connected system.